Navigating the Impact of New Tariffs

We want to address an important change that will affect businesses and consumers alike—the latest round of tariffs imposed by the Trump administration, which come into effect this week. These tariffs will significantly impact the cost of goods manufactured in the European Union, where we source and produce our industry-leading sunglasses.

At ENIGMA, we have always prided ourselves on delivering the finest eyewear, using only the best materials such as Mazzucchelli1849 acetate and Carl Zeiss lenses. Over the past four years, we have sold 50,000 pairs of sunglasses across 76 countries, earning thousands of five-star reviews. Our commitment to excellence is reflected in the fact that 65% of our customers return to purchase another pair within 12 months.

We understand that price stability is essential to our customers. In response to these tariffs, ENIGMA will price-protect our products for as long as possible, absorbing increased costs to ensure our customers continue to receive the quality they expect at a fair price. However, if these tariffs remain in effect for an extended period, we will be left with no choice but to adjust our prices accordingly.

Despite the uncertainty of these times, our dedication to serving our customers remains unwavering. Every business is adapting as best as it can, and we are no exception. While external factors may affect the cost of production, our promise to deliver unmatched craftsmanship and value will never change.

We appreciate the trust you place in ENIGMA, and we will continue to do everything in our power to provide you with the finest sunglasses at the best possible price. Thank you for being a part of our journey—we’re in this together.

President & CEO